Chengyan Yue at Bachmans.

Sustainable Practices, Economic Contributions, Consumer Behavior, and Labor Management in the U.S. Environmental Horticulture Industry

Principal Investigator

Chengyan Yue

Department and College

Department of Horticultural Science in the College of Food, Agricultural and Natural Resource Sciences

Project Number

21-061

Funding Type

Multi-State

Partnering States 

  • Connecticut
  • Delaware
  • Florida
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Michigan
  • Mississippi
  • New Jersey
  • Texas

Project Start and End Date

October 1, 2015-September 30, 2020

Project Summary

This multi-state project will conduct applied research and outreach education in support of improved production, management, and marketing practices in the U.S. environmental horticulture or "Green" industry. I participate in three of the four major objectives:

  1. Investigate sustainable practices in ornamental crop production and landscape systems.
  2. Evaluate national and regional economic contributions of the U.S. Green industry.
  3. Evaluate consumer preferences for environmental plants and related horticultural products, and their contribution to health and well being.

This project is a continuation of previous multi-state projects active since 1976. A large team of research and extension faculty from numerous public universities has been assembled for this project, including both agricultural economists and horticulturists.
This group, known as the Green Industry Research Consortium, has a history of interdisciplinary collaboration. Project investigators will utilize various research methods to address these research objectives, such as mail and online surveys, experimental auctions, conjoint analysis procedures, input-output analysis, enterprise budgeting, field trials, energy and water audits, and life-cycle analysis. The project will develop outreach materials for target audiences, including peer-reviewed publications, trade press articles, workshops, presentations at professional conferences, and various electronic media such as websites, weblogs, webinars, DVDs, software, and podcasts.